Service Modeling - Don't build a folly

The art of service modeling and Saint Anne's Park on Dublin's Northside, together at last in this blog post by Richard Watson. He explain how incorrect service modeling can result in a "folly", like the folly building in Saint Anne's Park in Dublin. I'm looking forward to Richard's talk at Burton Catalyst on service modeling on Wednesday afternoon at 4.10pm.

The abstract for Richard's talk explains that:
Service design principles, such as clean separation of concerns and loose coupling, should guide our service modeling. The need to apply these design principles is only heightened if you surrender control over location, implementation, or quality of service to an “externalized” source, such as a cloud or SaaS provider.

Ironically, it is difficult to provide a link to the description of Richard's talk on the Catalyst website because the site's use of a Flash-based schedule means that they "surrender control over location" of the individual URLs for the talks. So it's difficult to post a link to a Catalyst talk in a blog, or indeed Twitter. But, using Firebug, you can work around the Flash and get the URL for Richard's talk, which is:
https://burtongroup.wingateweb.com/us09/scheduler/weekatglance/scheduleItemDetail.jsp?sess_id=1831

Do this mean that the Flash interface on the Catalyst site, which masks the URL-addressable locations of the individual talks (making it tricky for bloggers or Twitterers to link to them) is a "folly"? :-)